Pepsi: Why Not Meri Jaan

Pepsi, a soft drinks brand, increased brand preference among young people in Pakistan by launching a campaign across TV, digital and social that focused on the positive things that young people are doing.

Campaign details

Brand: PepsiAgency: Oula, KantarMarket: Pakistan

Challenge and Business Objectives

Pepsi is one of the two biggest cola players within the Pakistan market and has a strong legacy and connection with the youth. However, in a changing consumption...