Pepsi: Play Your 2020 Story

Soft drinks giant Pepsi partnered with video and e-commerce platforms Tencent and JD.com to create an interactive movie to appeal to young people in China during Chinese New Year.

Campaign details

Brand: Pepsi Brand owner: Pepsi Lead agency: Mindshare China Contributing agency: Altstory Market: China Industries: Carbonated soft drinks Media channels:Competitions & contests, Content marketing, Gaming & in-game advertising, Online video, Spo 10 - 20 million

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