Penalty Points: How Advertising Drove the Point Home

Julie Anne Bailie and David Lyle

The penalty points campaign set out to make drivers aware of the introduction of Penalty Points to Northern Ireland.
Agency:Authors: Julie Anne Bailie and David Lyle

Penalty Points How Adverting Drove the Point Home:

The Introduction of Penalty Points to Northern Ireland

Problem

Northern Irelands road traffic casualties are the worst in the United Kingdom. In 1994,...

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