Pedigree: A force for good

Pedigree, a dog food brand, put brand purpose at the heart of its business with its global campaign to facilitate dog adoption.

Almost 40% of the dogs in the world are estimated to be homeless. This is a cause PEDIGREE® has been working to address for years. But we knew there was no way to really move the needle by activating purpose "on the side" of our scale campaigns. So,