Passat Alltrack 4Motion: The No Show Room

Joachim Thimsporr, Elias Svedberg

Car manufacturer Volkswagen used a multichannel campaign based on a scavenger hunt to grow consideration and sales of its winter range of cars and in particular, its Passat Alltrack model in Sweden.

Campaign details

Brand: Passat Alltrack 4Motion Brand owner: Volkswagen Sweden Agencies: PHD Media, Nord DDB Market: Sweden Industries: Mid size, large family cars Media channels:Competitions & contests, Direct marketing, Email marketing, Events & exper Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands