Parodontax: Difference

Paradontax, the GlaxoSmithKline-owned dental gum care brand, wanted to increase its share of the growing market for its product in Bulgaria, Croatia, Germany, Italy, Romania, Russia and Slovenia.

Parodontax: Difference

Client: GlaxoSmithKlineBrand: ParodontaxAgency: Grey LondonCategory: General Healthcare & OTC ProductsCountry: United Kingdom

Gum disease is the biggest cause of tooth loss and is a growing problem. According to the World Health Organization, severe gum disease is found in 15–20% of middle-aged (35-44 years) adults. Thus, up to 14 million people in Europe could lose t