Paddy Power: Rainbow Russians

Richard Butt, Alydia Noble

Irish bookmaker Paddy Power increased standout by tackling homophobia in football and leveraging World Cup 2018 to drive its LGBT+ charity campaign in the UK.

Campaign details

Brand: Paddy Power Brand owner: Paddy Power Betfair Lead agency: MediaCom UK Country: United Kingdom Industries: Lotteries, casinos, gambling Media channels: Online video, Outdoor, out-of-home, Print, Social media Budget: Up to 500k

Executive summa

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