Ožujsko: Žuja Rules

Croatian lager brand Ožujsko increased brand engagement and sales through a series of multichannel campaigns in Croatia.

Campaign Details

Brand: Ožujsko

Agency: BBDO Zagreb

Country: Croatia

Challenge and business objectives

Ožujsko is a lager beer that has been brewed for more than 120 years in Croatia. It was named after the month of March (Ožujak), traditionally the last month for brewing beer before the summer heat. Thanks to its popularity and long tradition it is t