Ophthalmology: Docs just want to have fun - Using emotive and exciting storytelling to help dislodge a 15-year-old habit

Roche, a pharmaceutical company, launched a campaign in Europe to raise awareness of the latest scientific development to help with eye diseases brought on by old age or diabetes.

Campaign details

Brand: Ophthalmology Agency: BBH

Right now, as we speak, millions of people in the world suffer from eye diseases brought on by old age or diabetes. For a long time, 15 years in fact, the predominant way of treating these diseases has stayed largely the same — regular injections int