Opel Meriva: 100% Meriva - 100% Flexible

The challenge was to launch the Opel Meriva - a new small versatile monocab -whilst achieving the overall objectives for the Opel brand.
  

100% Meriva - 100% Flexible

Brand Name: Opel Meriva Client Name: General Motors Europe/ OpelAgency Name:  McCann-EricksonCategory for this Entry: Automotive

Summary

The challenge was to launch the Opel Meriva - a new small versatile monocab...

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