OMO: The 100 Stains Challenge

Tahaab Rais, Anna Sadykoova

Laundry detergent brand OMO harnessed the power of data-driven targeting to deliver its stain removal message to mums, increase consideration and boost usage in the Middle East.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: FP7 McCann Dubai Contributing agency: Magna Dubai Market: Middle East & North Africa (general region) Industries: Laundry products Media channels:Content marketing, Online video, Search marketing, Up to 500k

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