Omniwomen: From soft power to hard metrics - A story of the final ingredient needed for meaningful change

Omnicom, a marketing and advertising company, launched Omniwomen, a programme to recruit, retain and promote the next generation of female leaders.

Campaign details

Brand: Omniwomen Agency: TBWA \ London

Summary

Omnicom’s success as a business has been helped by its success in harnessing the talents and ambitions of all of its people, as evidenced by its track-record in promoting women to leadership positions. This, in turn, has gained added momentum from Om

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