Olympus Mju-Mini – New Eyes V
Brand Name: Olympus Mju Mini 'New Eyes V'Advertiser: Olympus Europa GmbHAgency: FCB WilkensPrize: BronzeCategory: Durables
SUMMARY
The success of the campaign “New Eyes V” was based on introducing the high-end camera brand Olympus to young and fashionable buyers. Olympus entered the mass market without leaving its classical premium territory. By doing so, Olympus not