Old Forester Bourbon: Old Forester turns lemons into Derby Mint Juleps

Old Forester Bourbon, an American Bourbon whisky brand, hosted an interactive sporting event that increased brand awareness in the USA.

Campaign details

Brand: Old Forester Bourbon Brand owner: Brown-Forman Entrant company: Energy BBDO Chicago Idea creation: Energy BBDO, Chicago / Brown-Forman, Louisville PR: Current Global St Louis Market: North America Sector: Spirits & liquors Media channels: Email marketing, Events & experiential, Livestreaming, Merchandise & free gifts, Mobile & apps, Online video, Public relations, Social media, No budget

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