Agency: Ideia 3 Country: Brazil
The "Samphonic" Orchestra is a powerful project, that helped to strengthen the relationship between customers of Northeastern Brazil and O Boticario.
The brand owns more than 4000 stores all over the country, e-commerce and an impressive door- to-door sales team. Even so, O Boticario had never tried before to invest in such a big and specific local project, with local heroes and values. This was t