O Boticário Brazil: Exu's "Samphonic" Orchestra

O Boticário, a cosmetics company, increased brand love in Northeast Brazil by launching a tribute concert to a famous musician, which was also turned into a web series.

Campaign details

Agency: Ideia 3 Country: Brazil

Summary

The "Samphonic" Orchestra is a powerful project, that helped to strengthen the relationship between customers of Northeastern Brazil and O Boticario.

The brand owns more than 4000 stores all over the country, e-commerce and an impressive door- to-door sales team. Even so, O Boticario had never tried before to invest in such a big and specific local project, with local heroes and values. This was t