Nutella: Nutella Gemella

Hazelnut spread brand Nutella drove brand equity and engagement among Italian millennials with a promotion that brought people together to encourage openness to diversity.

Campaign details

Brand: Nutella Brand owner: Ferrero Agency: Ogilvy Country: Italy

Executive summary

Nutella Gemella (‘twin’) was more than a simple promo, but a true brand experience based on gamification. A total of 3.2m twin jars were distributed all over Italy as the challenge to find your twin was launched.

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