NRMA Insurance: First Saturday

NRMA Insurance, an insurance brand, encouraged Australians to take steps to make their homes safer during the coronavirus pandemic by launching a dedicated platform.

Origins of the brief

NRMA Insurance's purpose - To make your world a safer place - is an organising mandate which drives everyone in the company to reach beyond their category's traditional role of 'protection' to 'prevention'. It sets the brand apart and underpins its position as category leader. In the lines of people queuing