NRMA Insurance: First Saturday

NRMA Insurance, an insurance brand, encouraged Australians to take steps to make their homes safer during the coronavirus pandemic by launching a dedicated platform.

Origins of the brief

NRMA Insurance's purpose - To make your world a safer place- is an organising mandate which drives everyone in the company to reach beyond their category's traditional role of 'protection' to 'prevention'. It sets the brand apart and...