Nongfu Spring's 'Forbidden City Bottles' sells history in bottles of water

Famed Chinese water brand Nongfu Spring released new bottle designs that are covered with drawings of emperors, concubines and empress dowagers, alongside humorous monologues that left good impressions on consumers.

Campaign details

Award show: ROI FestivalAward category: Brand Design Award level: GoldBrand: Nongfu SpringBrand owner: Yang Sheng Tang GroupCampaign name: 'Dreaming In The Forbidden City, the Bottle Says New Words'Agency: 1Fusion DigitalIndustry category: Non-alcoholic drinks August 2018 RMB 500,000 - 1 million China

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