NokScoot Airline Thailand: Xi'an Troops

NokScoot, the airline, used figures of history to drive flight purchases and awareness among Thai youth thanks to its viral campaign.

Campaign details

Agency: Wavemaker Country: Thailand

The Brief

Thais love traveling, it's become the key passion especially for Thai youth recent years. The number of passengers raise dramatically over years especially international routes. NokAir see the opportunity then expand its Far-Eastern network, to captu