Nokia Colors: from traditional to online product-testing

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line.

Nokia Colors: from traditional to online product-testing

José Sosa Nokia Mobile Phones Latin America, United States

Iván Casas eCMetrics, United States

Gonzalo Peña eCMetrics, Argentina

INTRODUCTION

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