NIVEA: The All-Russian Initiative 'Vote For Your Skating Rink!'

NIVEA, a personal care brand, increased its association with care in Russia by launching a nationwide program that revived abandoned neighbourhood skating rinks.

Do you remember the childhood joy of the winter coming? When you could grab your skates, go out and have fun with your friends on a rink all day long. And you didn't care about the cold - it would only make your cheeks glow brighter!

This is what wint

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