Nissan: Juke - Stay awake

Nissan, the automotive brand owner, wanted to grow in the small car segment with a new model, the Juke, whilst simultaneously maintaining sales of its Qashqai and Micra brands.

Nissan: Juke - Stay awake

Client: NISSAN EuropeBrand: NISSANAgency: TBWA\G1Category: Product/Service LaunchCountry: France

Nissan saw an opportunity to claim a slice of the fast growing and profitable premium part of the small car segment, representing 25-30% of the segment (40% in France). The first challenge was competing with a new and stronger set of competitors for

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