Nissan Ireland: A Micra Revolution

Nissan, an automotive brand, increased sales of its Micra model in Ireland by launching a film that showed the car in a new light, with real attitude.

Campaign details

Agency: In the Company of Huskies Country: Ireland

The Summary Statement

With Nissan Micra global sales tanking, Nissan, a multinational automotive manufacturer came close to killing off the Micra brand. A new design was developed for Micra, but would that be enough for a relaunch in Ireland, a country that scoffed at dri