Nippon Paint: Child Wellness Range

Nippon Paint, the leading Malaysian paint manufacturer, introduced its Child Wellness Range to create differentiation in the category and, without reducing prices, beat its copycat competitors to achieve a 75% increase in sales.

Campaign details

Brand: Nippon Paint Brand owner: Nippon Paint (M) Sdn Bhd Lead agency: Ensemble Worldwide Contributing agencies: Entropia (M) Sdn Bhd Country: Malaysia Industries: Home improvement Media channels:Content marketing, Direct marketing, Mobile Up to 500k

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