NHS: 'Just'

NHS, a publicly funded healthcare system, showed the public was still there to help them with other serious illnesses despite the COVID-19 pandemic by launching a TV and digital campaign that told people to just see their doctor.

Campaign details

Agency: M&C SaatchiClient: NHS / Public Health EnglandCampaign Name: NHS 'Just'

During the pandemic, the combined power of the 'stay at home' and 'protect the NHS' messages had an unintended consequence.

The number of people presenting...