Newfoundland Power: takeCHARGE Thermostat

Newfoundland Power, the Canadian utility company, increased participation in its programmable thermostat program by vilifying the dial thermostat.

Campaign details

Agency: m5 marketing communication Advertiser: Newfoundland Power Category: Sustained Success

Section I — Case Parameters

Business Results Period (Consecutive Months): January 2015 – December 2016 (24 months) Start of Advertising/Communication Effort: September 2014 January 2011 – December 2014 Newfoundland and Labrador $100,000 – $200,000