New York Life: Celebrating a new kind of hero - The Brave Of Heart

New York Life (NYL), an insurance company, launched a campaign to communicate what NYL stood for to drive differentiation and recruit more Americans into life insurance.

Campaign details

Brand: New York Life Agency: Anomaly New York

Summary

How would you like to feel at the end of your life?

It's a difficult question to ask someone and a hard one to answer.

When you actually talk to people about it, a poignant truth emerges.