New ways of measuring success: Tracking the reach and engagement of a TV talent show through audio passive measurement

The Spanish Broadcaster RTVE partnered with the video-sharing platform YouTube to broadcast the talent show Operacion Triunfo on two platforms, and subsequently tracked audience engagement via audio passive measurement.

Today's TV market is influenced by the need to distribute the content on different platforms, to reach all targets, offer additional content and reinforce the core content of linear TV. Our case is a good example, as it is about a piece of content pr