Netflix: Stranger Things – #Stranger80s

Video streaming service Netflix promoted the third season of the Stranger Things series in Italy by taking over one of the country's most popular TV channels for a day.

Campaign details

Brand: Stranger Things Brand owner: Netflix Agency: GroupM Market: Italy

Executive summary

Stranger Things is one of the most successful and iconic Netflix shows in Italy, especially loved by the 18-34 demographic.

For the launch of its third s

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands