Nescafé: From Tianyi with Love

Benjamin Condit, Chaojie Miao, Jerry Perez, Echo He, Sienna Zhang

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Campaign details

Brand: Nescafé Brand owner: NestléLead agency: Mindshare ChinaContributing agency: the7starsCountry: ChinaIndustry: Iced drinksMedia channels: Gaming & in-game advertising, Packaging & design, Online video, Social media Budget:10 - 20

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