Necessity is the mother of invention. How COVID gave Tesco a creative springboard

Tesco, a supermarket brand, launched a campaign in the UK to provide emotional support to consumers through a hyper-relevant approach.

Campaign details

Brand: Tesco & Mediacom Agency: BBH & Mediacom

Executive summary

Truly great campaigns don't wear out, they wear in. And what better way to test this hypothesis than a global pandemic, the likes of which the world had never seen before.