National Foods Limited: National Ketchup Factory – how it added flavour to digital content for Pakistani kids

National Foods Limited (NFL), a Pakistani multinational food products company, launched a fun and educational food series aimed at children in Pakistan, National Ketchup Factory, to increase sales and brand love.

Campaign details

Brand: National Ketchup Agency: Mediavest Launch date: 16 October 2020 Duration: 2 months, 3 weeks Media used: Digital (YouTube, Search, Social Media, GDN) and TV Target audience: Primary Audience: Parents 18-44; Secondary Audience: Kids


WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands