Mylan Saugella: Break the Taboo campaign

Mylan, a pharmaceutical company, launched research that it turned into promotional content to open up a conversation among women about their wellbeing to promote its brand of feminine hygiene products, Saugella, in France and Italy.

Situation Overview

We dared to say that women may be gentle but also strong

Mylan - one of the world's largest producers of active pharmaceutical ingredients -- is present in 165 countries and committed to setting new healthcare standards. As expressed

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