Multi-methods cocktail: Blending brain scanning, VR and eye-tracking to compare print with digital, TV and outdoor advertising

Looks at how different types of advertising media operate and interact to sway a customer's purchase decisions towards a particular direction.

Introduction: What we do not understand about how advertising works

From hyper-targeted social media advertising reaching even the world's most niche customer segments, to being tattooed on someone's forehead as a walking and breathing billboard - nev

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