Refreshing the Eternal

Describes how research helped Platinum Guild International (PGI) to develop the marketing of platinum jewellery as a brand.

Refreshing The Eternal The Platinum Story

Kay Garmeson Platinum Guild International (PGI)Peter Cooper CRAM InternationalRichard Buchanan Interbrand


This case study shows how a multi-disciplinary team of client, research agency and branding...

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