System1 Politics: A new way of approaching quantitative opinion measurement
Background: The case for BrainJuicer Politics
In the wake of the EU Referendum, pundits and politicians alike have been worrying about the rise of a "post-fact" politics....
System1 Politics: A new way of approaching quantitative opinion measurement
This paper outlines an approach to political opinion measurement that moves away from seeking voters' explicit articulation of their voting intentions, illustrated by a case study for the nomination process for the 2016 US presidential selection.
