Social insight for gender differences in navigation

This paper describes a research project for HERE, a global location data company, which wanted to understand why the majority of users of its smartphone location app were male and how it could better appeal to women.

Social insight for gender differences in navigation

Pulsar

Introducing the business problem

HERE are a global location data company, supplying mapping and location services as both a business-to-business proposition and in their own consumer smartphone application....

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