#ShowUs for Dove

Dove, a personal care brand owned by Unilever, launched Project #ShowUs in the UK, a free-to-access database of over 5000 images, offering an inclusive vision of beauty to media and advertisers which was informed by collected data.

Campaign details

Brand: Dove Agency: Edelman Intelligence Country: UK

Synopsis

The Dove Self-Esteem Project has a clear and compelling social mission: to celebrate the next generation of women as they grow up, by encouraging them to see their beauty as a source of confidence, not anxiety, and to empower girls to develop a posit