Radiocentre: Re-evaluating Media – What the evidence reveals about the true worth of media for brand advertisers

Radiocentre, the industry body for UK commercial radio, launched a research survey of media decision makers to reveal the extent to which perceptions lead media decisions.

The brief

What is the impact of an increasingly complex and data-rich media landscape on the media planning process?

The accepted wisdom nowadays is that media-generated data is leading to more informed decisions, underpinned by clever technology and executed...

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