Flamingo x Diageo Progressive Gender Portrayal in Global Comms

Diageo, an alcoholic beverages company, evaluated the representation of women in its global communications to improve representation and help its business.


The current climate

The #timesup, #metoo and #unstereotype movements are symptomatic of global cultural shifts around gender equality and representation, so the debate about gender dynamics in advertising feels big and timely.

After all, advertising...