Boots: Decoding the drivers of store choice

Boxclever, a business management consultant, and Walgreen Boots Alliance, a pharmaceutical brand, launched a campaign in the UK to drive consumer value perceptions and retailer choice.

Summary

We show how a collaboration between Boxclever and Walgreens Boots Alliance (WBA) transformed the way the business approaches both strategic and category level planning. Drawing upon innovative analytics addressing the subconscious nature of consumer...

Not a subscriber?

Schedule your live demo with our team today