Morinaga Milk Industry: The Rose of Deru-sailles

Morinaga Milk Industry, a milk products and sweets company, increased awareness of its constipation-relieving yogurt in Japan by creating a play on words with popular manga book The Rose of Versailles.

Campaign details

Agency: Dentsu Tec Country: Japan

The Summary Statement

We wanted to enhance the recognition and understanding of a new product, a constipation-relieving yogurt, within a limited budget. To create a buzz, we came up with a parody of popular scenes from the legendary manga (comic book) The Rose of Versaill