Mondelez International Pakistan: Say It With Cadbury

Cadbury Dairy Milk, a chocolate brand, partnered with e-commerce brand TCS Sentiments to launch personalised chocolate bars around Valentine's Day in Pakistan.

Campaign details

Agency: Starcom Country: Pakistan

Summary Statement

Over the years, Cadbury Dairy Milk has established itself as a brand that spreads love and happiness and has incorporated "Kuch Meetha Hoja sweet) in its overall messaging to better resonate with its consumer segments.