Modern Asian everyday lives

Jocelyn Pinijarom, Siamack Salari and Peter Cooper

Advancing technology, global competition, fragmented and demanding markets, the internet, and the growing power of consumers are placing intense pressures upon local and global management to understand and better meet the needs of consumers.

Global, multinational advertising
Managing across markets
Cultural influences & values
Managing research projects

Modern Asian Everyday Lives

The power of observation

Peter CooperCRAM International Ltd Jocelyn PinijaromCRAM Asia Ltd and Siamack SalariEveryday Lives International Ltd

ETHNOGRAPHY: OBSERVATIONAL RESEARCH

Market research stands on three grand pillars:

observation...

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