Mobile first: Programmatic buying

This article discusses programmatic buying of mobile inventory and the opportunities presented by mobile, and explains some of the key terms.

Mobile first: Programmatic buying

Zac Pinkham Millennial Media

Programmatic may be full of jargon, but it represents a huge opportunity for brands to just pay for the consumers they want to reach, allowing for budgets to be swiftly moved to achieve the best ad conversions.

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