M&M's: Battle for Fun

Jenny Hanghal, Katy Guan

Chocolate snack M&M's targeted e-sports fans in China with an interactive campaign to increase penetration and sales among 18- to 34-year-olds.

Campaign details

Brand: M&M's Brand owner: Mars Wrigley Confectionery Lead agency: BBDO China Contributing agency: Mediacom Beijing Market: China Industries: Confectionery Media channels:Events & experiential, Online video, Packaging & design, Sponsor Up to 500k

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