Zwitsal Baby Shampoo

Infant shampoo brand Zwitsal created an augmented reality gamification strategy to drive children to play outside to showcase its sun protection capabilities in Indonesia.

Campaign details

Brand: Zwitsal Baby Shampoo Lead agency: Mindshare Indonesia Country: Indonesia

Strategy

Objective

Kids are all about playing, however due to rapid growth of smartphone usage, parents today leverage this device to make their kids stay unde

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