Yapı Kredi: Screen Time Discount

Yapi Kredi, one of Turkey's largest publishing houses, created a campaign around the smartphone feature that displayed the amount of time spent using the smartphone to encourage young people to read more books.

Campaign details

Brand: Yapı Kredi Agency: 4129Grey Region: EMEA

Strategy

Objective

Yapi Kredi Publications, one of Turkey's largest publishing houses, began to notice the decline in the number of young readers. This decline was also supported by research. According to a study by the Turkish Statistical Institute, Turkish youth read