Yapı Kredi: Screen Time Discount

Yapi Kredi, one of Turkey's largest publishing houses, created a campaign around the smartphone feature that displayed the amount of time spent using the smartphone to encourage young people to read more books.

Campaign details

Brand: Yapı Kredi Agency: 4129Grey Region: EMEA

Strategy

Objective

Yapi Kredi Publications, one of Turkey's largest publishing houses, began to notice the decline in the number of young readers. This decline was also supported by research.

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